Pay–Per–Click Advertising
Almost all businesses benefit from online advertising. Carefully monitored pay–per–click advertising, such as Google Adwords, is an efficient way of presenting your website to potential customers.
In businesses with a lot of online competition, pay–per–click advertising is often the only way to get your website noticed.
Advantages
Pay–per–click advertising has two advantages over other forms of advertising:
- you can experiment cheaply to see whether it suits your business;
- you can review its success and make adjustments at any time.
What is Pay–Per–Click?
Pay–per–click advertisments are the sponsored links you find on the pages of search results from Google, Yahoo and other search engines.
The advertiser pays a fee to the search engine company:
- each time the advertisement appears,
- and each time someone clicks on one of these advertisements.
How Does It Work?
Advertisers specify certain key words and phrases. When someone searches using those terms, the relevant advertisements appear. The more each advertiser is prepared to pay, the higher up their advertisement appears.
Is It Right for Me?
Not all businesses benefit from pay–per–click advertising. If you are in a very specialised field, you may well get to the top of the normal search engine rankings anyway.
On the other hand, if you are just one of a hundred companies selling the same type of product, you are very unlikely to be noticed without paying for the privilege.
What Do I Do Next?
Contact us to discuss your requirements!
Setting Up Your Account
In consultation with you, we will determine the ideal number of advertisements and keywords to suit your budget.
By analysing your website and the search engines’ rates for particular key words and phrases, we will decide
- the best wording for your advertisement;
- which words and phrases to nominate as your campaign’s keywords.
We charge £50 to set up your account. There may be an additional charge if you require a large number of advertisements and keywords.
Reviewing Your Account
At each review, we
- monitor the success of your pay–per–click keywords, adjusting them if necessary,
- and make any necessary changes to the wording of your website and advertisement.
The frequency of each review is entirely up to you; most pay–per–click campaigns benefit from a review every month or two months, but this will vary according to the type of business. Generally, the larger your advertising budget, the more often you should review the campaign.
We charge £30 per review.