Search Engine Optimisation
Lab 99 will:
- submit your website to all the major search engines;
- use a variety of techniques to maximise your website’s rankings.
But you probably aren’t interested in the boring technical details. All you want to know is:
Will You Get My Site Onto Google?
To which the short answer is: “Yes, but …” Yes, your Lab 99 website will appear on all the main search engines. But there is no magic formula that will guarantee your presence on the top pages every time, apart from pay–per–click advertising.
How Search Engines Work
Search engines are in the business of providing reliable information. When deciding how to match websites to search terms, they look for:
- Relevant content (by far the most important factor);
- Content that is updated often;
- Popularity;
- Accessibility (search engines are blind);
- Age (older is better).
What Is Possible
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Long–Term Results
New websites always start at the bottom of the list then work their way up over time. One of the factors taken into account by search engines is the number of visitors a website receives. If your website is informative and properly constructed and optimised, it will attract visitors and rise in the rankings.
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Specific Searches
Everything depends on the terms people use. A search for electrician will produce several million results (go on — try it). A search for self–employed IEEE–certified electrician in Swindon will produce far fewer results. If you happen to be a self–employed IEEE–certified electrician in Swindon, your website will be competing with a limited number of others, and this is when seo techniques become effective.
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High Rankings
By choosing the right form of words for the website’s content it is certainly possible to secure a place high in the rankings for particular search terms. Exactly how high will depend on factors out of the seo optimiser’s control. Because a website’s ranking is affected by factors such as changes to competing websites and changes to the search engines’ algorithms, the ranking will vary unpredictably from time to time.
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Knowledge and Hard Work
The only way to get ahead of the pack is by the skilled use of established search engine optimisation techniques.
What Isn’t Possible
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Instant Results
Submitting a website to a search engine will make the search engine aware of the site, but won’t guarantee that the site will be visited and evaluated. The evaluation process can take just a few days, but may take several weeks, and is entirely out of the hands of the website’s owner and designer.
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General Searches
The more general the search term, the more web pages will match it. If your website is just one of thousands competing in the same search space, even the best search engine optimisation techniques will have little practical effect. It doesn’t really matter whether your site appears on page 100 or page 10, because almost no–one looks as far as page 10. General searches are dominated by large, established websites.
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Guaranteed First Place
It is simply not possible to guarantee top position in the rankings for any website, even one dealing with a very specific topic. It used to be possible, by using a variety of dodgy techniques such as repeating keywords hundreds of times on each page, but the search engines soon became wise to this. They now blacklist websites that use underhand methods. Sorry, but anyone who claims to guarantee top place in the rankings is a crook.
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Magic Wand
There is no magic formula that will enable your website to jump ahead of your competitors. If there were, they would use it to jump ahead of you!
Search Engine Submission
The price you pay will include the submission of your website to all the main search engines, including:
Pay–Per–Click Advertising
Carefully monitored pay–per–click advertising, such as Google Adwords, can guarantee that your website will appear in the sponsored listings on the highest search result pages.
We are able to arrange and monitor pay–per–click advertising accounts. For full details, please see our Pay–per–Click Advertising page.